The Broadcast and Media business at Rohde & Schwarz has more than seven decades heritage. We have been making storage solutions, media servers and master control playout for four decades. It takes a long time to earn your stripes in any industry but what's more important is remaining rock solid as a business in order to get it right for our customers.
Cornelius Heinemann, Executive Vice President, talks about what we can learn from lockdown and the opportunities for both ourselves and our customers to grow and evolve.
In this newsletter we bring you stories of how and why customers are choosing Rohde & Schwarz, how we have moved to being a software centric technology business and why you should too.
Read about why the leading film services facility in London, Motion Picture Solutions, chose R&S®SpycerNode storage and how Pixel Power is using its virtualizable master control playout solutions to help broadcasters switch swiftly to remote working.
Ciarán Doran Director of Marketing, Broadcast and Media
September is a great month, summer holiday refreshed, we look forward to a new season in broadcasting following a summer of sport.
Two new sales managers begin their own new season with the R&S media technologies team, Ben Lloyd for northern Europe and Alex Rouly for southern Europe.
Teams are important in sports and in business. Every winning sports team has an army of behind-the-scenes professionals who ensure the players out front are guaranteed the best success on the field, track or pitch.
It’s the same in business. At Rohde & Schwarz we have a Professional Services team for each area of the business, who ensure the design, deployment, training and support are there for you, our customers, from the moment you begin your journey on a project right through to several years down the line.
R&S has a track record in delivering complex projects that entail renewing sophisticated broadcast workflows to make sure the winning success on the track becomes winning, successful content for your viewers on-screen.
See below for our new studio production video to see how we can solve workflows for you this season.
And take a look at our customer WDSC is doing in the USA with our StreamMaster BRAND solution for their channel branding.
Ciarán Doran Director of Marketing, Rohde & Schwarz Broadcast and Media
Rohde & Schwarz and Pixel Power boost sales resources
Rohde & Schwarz and Pixel Power have appointed two new sales executives to cover our complete media technology portfolio for broadcasters and post production, from ingest through to playout.
Ben Lloyd, based in the UK, takes over the UK and Nordic region and Alexandre Rouly, based in Barcelona, will lead sales across southern Europe and the Middle East. As the media industry transitions to software-defined workflows, these two appointments bring strength and experience that further support our leading market positions.
As a marketer I talk regularly with CTOs, chief engineers and content creators at broadcasters around the world to find out how they learn what’s new in the industry and what can help them make money or save money. Without tradeshows we had the constant cycle of webinars and online presentations – they’re useful but there’s nothing as good as meeting face to face. But the show must go on – broadcasters still need to make programs, create graphics, playout still goes on-air. Infrastructure projects still need to happen and you still need to find out who to trust about the latest technology developments. So where do you learn what’s new and exciting for your business?
With 5G broadcast network operators have an exciting opportunity to make their infrastructure more dynamic and intelligent, delivering a better quality of service with higher quality of experience as a result. 5G broadcast gives network operators a simple way to use network resources more efficiently to create new business opportunities and reach a wider audience. It opens up a whole new world of possibilities. Just imagine watching your favourite sports or music content live – anytime, anywhere – with no buffering. Download our e-book or check out our website for more information:
Pixel Power has delivered a StreamMaster BRAND software-defined graphics engine to WDSC-TV in Daytona Beach, Florida. The sophisticated graphics and branding system operates autonomously under the control of the station’s existing ADC automation system.
The modern studio environment sees the interaction of many complex processes, but they must be easy to set up, operate and maintain. At Rohde & Schwarz we make the complex easy. We’ve developed solutions that make moving from SDI to IP, SD to HD and SDR to HDR fast and straightforward, we allow creative talent to stay focused on high value tasks and we have you covered if you’re migrating to IP workflows.
Rohde & Schwarz Professional Services for Media Technologies could be the decisive factor when you decide for a new solution to your workflow challenges. Our team consults with you on the workflow change you want to make, design your solution, train your team, support your engineers and partner with you for the lifetime of the deployment.